UFAM Rally 2025 Main Stage
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Keep checking this page as it will be continuously updated.
List as of March 28th

Brotha Earth

Dirty White

Bruce Goldberg

Carl & Katarena Maddox

Mary Whiteford

Tracey Sahouri
Dirty White & the High Life Social Club
Classic Hip-Hop with a Message. Good Vibes. Real Energy.
Straight outta Detroit, Dirty White & the High Life Social Club fuse hip-hop, soul, reggae, rock, and blues into one wild, uplifting sound you’ll never forget.
With Dirty White’s raw energy on the mic, Mitch Schirr on drums, DJs Nano2Hype & DJ Bet spinning fire, and Josh Meyer layering in soul on guitar—this crew turns every stage into a movement.
Their latest album, Melodies of Redemption, dives into grief, sobriety, and healing—while still dropping beats that make you move.
Brotha Earth
Brotha Earth (formerly Rare Earth) blends classic rock with R&B, creating a sound that defies genre labels. As the first all-white band to find success with Motown, they made history on the label’s Rare Earth imprint.
Bruce Goldberg, LMSW, ACSW, CAADC, SAP
Mr. Goldberg is the President and co-owner of River’s Bend PC and has been in practice for over 29 years. He treats adults who are suffering with substance abuse and mental health issues within an individual, family and group treatment setting.
Mr. Goldberg provides intervention planning and execution, as well as consulting for substance use disorder. He is an SAP (Substance Abuse Professional) and HPRP provider. He co-facilitates the adult substance use disorder (IOP) and facilitates the Adult Early Recovery Group. He presents and collaborates with statewide and national providers.
Carl & Katarena Maddox
Carl Maddox: I spent 43 years in addiction and 38 years with no direction or purpose in life except to use drugs and go to jail. In 2023, I found myself in jail again, and my daughter was also in jail. It broke me and made me realize I had to change, so she didn't have to face life as I had. I have been clean since August 2023.
Katarena Maddox: I am a 24-year-old from Genesee County, raised in addiction and madness. During my addiction, I made a life-altering decision and was facing a 2–12 year prison sentence. Today, I have been given a second chance to live a new way of life and wish to share my experience, strength, and hope with other young women in the grip of addiction or on the road of recovery.
Mary Whiteford
Mary Whiteford started her career as a pediatric emergency and neurosurgical nurse. She has owned a financial business with her husband since 1997.
Mary was elected state representative for most of Allegan County and served from 2016–2022. She focused on mental health and child welfare, and chaired the Department of Health and Human Services budget for 4 years.
Her biggest achievement was establishing the Michigan Crisis and Access Line, now known as 988. Between June 2023 and May 2024, it answered over 88,000 calls—93.4% within 30 seconds.
Mary has been married to Kevin for 39 years, has 3 adult children and 5 grandchildren. She now volunteers on the Opioid Advisory Commission and serves as a court-appointed advocate for children in foster care.
Tracey Sahouri
My name is Tracey Sahouri. I am a retired educator and administrator with 25 years of experience, a loving wife to my husband, Raed Sahouri, and most importantly, a mom to three beautiful children—Zachary (31), Sophia (29), and Landon (22).
On December 23, 2021, my oldest son, Zach, tragically lost his life to fentanyl poisoning. Not a day, not a moment goes by that I don’t miss him.
In his honor, my husband and I founded ZQS RUN, a nonprofit organization committed to supporting recovery efforts, raising awareness, and destigmatizing substance abuse. I am also proud to serve as a board member for Partners for Recovery in Flint, MI, where I continue to advocate for those impacted by addiction.
Zach’s life and legacy fuel my passion for bringing hope, healing, and change to families navigating the challenges of addiction.